PNOW Breaking News! Pure Announces NEW Online Hotel Booking Engine

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PURE Hospitality Solutions Announces NEW Online Hotel Booking Engine; OVEEDIA

Friendly Reservations Online Evolves into Oveedia, a Full Service Online Hospitality Booking Engine to Become Central American-Caribbean Hub

LAS VEGAS, Jan. 12, 2015 /PRNewswire/ — Pure Hospitality Solutions, Inc., (PNOW) announced today, the Company’s newly re-tooled, FROL (Friendly Reservation Online) online hotel booking engine, will be re-launched as Oveedia; positioned as the GDS/IDS/OTA and mobile hub for the Central American-Caribbean region’s Latin countries.

“The newly re-tooled FROL system, ‘Oveedia,’ will be more than an online hotel booking engine,” stated Melvin Pereira, President & CEO of Pure Hospitality Solutions. “Oveedia will ultimately become a full service online ‘hospitality’ booking engine. What’s even more exciting, is that Oveedia, will be to the Central American-Caribbean region, what Trivago was to Germany before Expedia’s $600+ Million acquisition, or Thailand’s Agoda; purchased by Priceline.”

Mr. Pereira continued, “There are nine Latin countries within this specific region. Tourism here is growing rapidly across the board, and right now, because the growth spurt is so sudden, there is a void for online travel platforms and mobile applications that can provide access to thousands of lesser known lodging and vacation properties, not readily available through more well-known OTA’s. As with other online mobile travel platforms that were originally ‘region specific,’ this makes Oveedia a prime opportunity for PURE to develop, grow and sell.”

Management indicated that it’s widely believed that PURE is in the right place at the right time; especially with the recent U.S. policy change toward Cuba. While there has always been tourism to parts of Central America and the Caribbean, the majority has been to better known areas of the Dominican Republic, Belize and Costa Rica. However, simply take into account that the western coastline of Costa Rica is just now being built up. With recent major developments, such as Jaco Beach’s largest development to date – Croc’s Casino Resort (sitting less than 90 meters north of PURE’s Bahia Encantada project) – it becomes rather obvious that there is a vast amount of area within this region, not known to non-region specific GDS/IDS/OTA’s, because either (a) many vacation properties didn’t exist until recently, or (b) tourism demand in this region was not yet significant enough as a whole to warrant the investment into market develop.

Mr. Pereira continued, “Our focus on creating a Central American-Caribbean hub, will give Oveedia the advantage that the original FROL didn’t have when it was tested in the United States. Further, as previously mentioned, with the advancements in technology, Oveedia will offer map integrations, be exponentially faster, much more powerful and will significantly increase web registrations, while giving hoteliers a well-integrated twitter support platform, to manage customer comments and/or support inquires in real time. Most important, Oveedia will be extremely cost effective, to provide increased intrinsic value to both the hotelier and traveler.”

Management anticipates Oveedia will be fully launched and scalable as of the 2nd Quarter of 2015. The Company is also launching several funding initiatives to help ensure that the majority of the capital raised – required to complete the development and launch of Oveedia – is non-toxic to PURE’s capitalization structure. Lastly, Management indicated that on January 13th, 2015, the Company will release detailed information regarding the original FROL system.

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Mr. Pereira concluded, “To understand the significance of Oveedia, one must first understand the original FROL. Therefore, we will release a detailed summary of the original FROL. This will include its manuals, evidence of its structural integrities and other proprietary aspects of the U.S. testing. Then, and only then, will our shareholders likely come to truly understand why a region specific online hotel booking engine, in a rapidly developing tourist area, is an absolute home run for both PURE and those shareholders committed to the long-term vision of our Company.”

About Pure Hospitality Solutions, Inc.
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company’s vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, “by PURE” brand.



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